Sonnet Brandy
Sonnet is a premium apple brandy concept built around a refined brand identity and packaging design inspired by the world of William Shakespeare. The project explores how heritage storytelling can be translated into a modern design system, combining the richness of 16th-century literature with the expectations of today’s craft spirits market.
Services
Brand Identity, Packaging Design
Client
Sonnet
Year
2026
The visual identity sits at the intersection of classic and contemporary, using a modern-vintage approach to create a sense of depth and character. Its core is an engraved illustration that merges a portrait of Shakespeare with a vibrant apple, serving as a visual metaphor for knowledge, craftsmanship, and, of course, refinement.
This distinctive artwork becomes the focal point of the packaging design, giving the bottle a strong, recognizable presence.
The typography plays an equally important role, with a high-contrast vertical serif logotype that subtly references traditional book spines while reinforcing a premium, editorial feel.
By combining thoughtful packaging design with a cohesive brand identity, Sonnet presents a unique take on luxury beverage branding, one that feels rooted in history, yet clearly designed for a modern audience.
