Matsu
Matsu is a bold matcha brand that reimagines Japanese tradition through a modern design lens. Rooted between Tokyo and Los Angeles, the brand blends heritage with a fresh, rebellious energy, bringing matcha into a new cultural space shaped by creativity, humor, and visual impact. Designed for a new generation of consumers, Matsu speaks to those who value strong aesthetics, unique flavors, and brands that feel both authentic and unexpected.
Our Services
Packaging Design, Creative Direction
Client
Matsu
Year
2025
This project presents a complete brand identity and packaging design system, covering everything from logo development and can design to mascot creation and large-scale campaign visuals.
Every element is built to stand out on retail shelves, in social content, and in everyday use, while maintaining a cohesive and recognizable visual language.
Creative Direction
The creative direction centers on contrast, balancing traditional tea culture with a highly expressive, contemporary approach. Bright, high-impact colors like neon green, magenta, and citrus yellow define the packaging design, while clean yet playful typography draws subtle influence from Japanese forms.
At the core of the identity is a distinctive mascot: a geisha and matcha whisk hybrid, that adds personality and memorability to the brand.
