Fox & Steam
Fox & Steam is an urban coffee brand and local roastery built around a strong brand identity and modern packaging design. Inspired by Portland’s café culture, the concept features a scarf-wearing fox logo that brings personality, curiosity, and craft into a crowded coffee scene. It’s a brand designed for people who care about quality coffee and thoughtful design.
Services
Brand Identity, Packaging Design
Client
Fox & Steam
Year
2026
The brand strategy focuses on slowing down the coffee ritual. Instead of just grabbing a cup, Fox & Steam positions coffee as an experience, something intentional and enjoyable.
A strong color palette, led by signal yellow with neutral greys, helps the brand stand out on shelves and in-store. The result is a coffee brand identity that feels confident, memorable, and full of character.
Visually, the identity blends character and structure. The hand-drawn fox mascot acts as the coffee shop logo, adding charm and recognition, while clean layouts and bold typography keep everything modern and consistent across packaging design, cups, and print.
