Elune
ELUNE is a premium British wellness brand created around the idea of balance, ritual, and intentional self-care. Designed for the modern woman, the collection includes five specialized supplement formulas supporting energy, hormonal balance, sleep, immunity, and overall wellbeing.
The project combines luxury supplement packaging design with a calm, editorial aesthetic inspired by modern wellness culture and classic British minimalism.
Service
Brand Identity, Packaging Design
Client
Elune
Year
2025
Packaging Design
The visual direction was created to move away from the loud and overly clinical look of traditional supplements. Instead, the packaging focuses on clean typography, generous spacing, fine details, and a soft matte texture that gives each pouch a tactile, premium feel. The goal was to create packaging that feels elegant enough to live naturally within a modern lifestyle space.
Color Palette
The collection uses a muted, earth-inspired palette to distinguish each formula while keeping the system cohesive and refined. Warm sands, terracotta tones, botanical greens, and soft lavenders were chosen to reflect the mood and function of each product in a subtle, intuitive way.
